According to concessionaire at Atlanta airport, BlackBerry is about to get the boot and open its doors to Apple. The sale of Blackberry smart phones has fallen so dramatically that the airport concessionaire plans to replace its two Blackberry shops with Apple resellers. Only one other airport in the country has an Apple reseller, according to legislation pending before the Atlanta City Council.
The joint-venture company wants to close its BlackBerry shops in Concourses A and B, and replace them with Apple resellers, according to supporting documents attached to the legislation that’s before the council.
Here’s some telling language from the package before the council:
- “Over the past two years, the BlackBerry Store concept has seen a steady decline in sales. The decline in sales is due to a dramatic shift in the smartphone industry.
- “BlackBerry’s market share over the last three years has gone from a high of 41 percent in 2009 to a current market share of 8.8 percent. Conversely, the Apple and Android operating systems have experienced an enormous growth in market share, going from 33 percent in 2009 to 82 percent in 2011. This recent success of iPhone, iPad, Apple and Android products has been unprecedented.
- “After extensive market research and review of the smartphone and mobile electronics industries by Areas ARM, it has been determined that Apple authorized reseller locations are the most advantageous for Hartsfield-Jackson Atlanta International Airport.
- “An Apple reseller location is one of the most sought after retail locations for major malls and street locations in the coutnry due to their ability to boast one of the highest per square foot volume numbers of any retailer in the world.”
However, nothing is set in stone just yet. The Atlanta City Council could vote on the matter as early as Sept. 4. If and when the legislation is approved, it would be sent to Mayor Kasim Reed for his signature.