BlackBerry 7 to Receive Price Reduction for Further Market Share Expansion
It’s kind of a no-brainer that Research In Motion will continue to support BlackBerry 7 even once BlackBerry 10 is available. Those legacy BlackBerry devices are the foundation of the company.
In a recent report from DigiTimes, it stated that RIM’s supply chain is excited for BlackBerry 10:
“Handset supply chain sources stated that RIM has been making changes according to trends in the smartphone market by establishing the new BlackBerry 10 platform to accommodate touch features. In addition, RIM has been adjusting service fees and no longer bundles products with plans, hence it is likely to attract more non-enterprise users. Furthermore, RIM plans to lower the price of BlackBerry 7 to expand market share.”
As such, RIM will be reducing the price of BlackBerry 7 phones, which should greatly improve their penetration further in emerging markets. RIM may have lost over a million subscribers in Q3, but they’re not going away:
“Handset makers noted that RIM has a strong customer base in emerging markets such as Southeast Asia, Africa and Latin America to make up for the falling market share in Europe and the US.”