RIM has pushed out the beta for BlackBerry App World 2.1 in Beta Zone. Currently, App World 2.1 beta is only available to Beta Zone members who reside in the United States, Canada or the United Kingdom. There are a lot of nice new features packed into this beta. What’s new:

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  • In-app PaymentsApp World 2.1 includes support for in-app payments.  How does this change the way you interact with certain paid applications as a developer or as a consumer? From a developer’s standpoint…Let’s assume that you’ve come up with this cool idea for a bunch of new levels in a game you’ve created.  With this version of App World you can now charge a fee for those additional levels, while giving users the chance to purchase them directly from within your application! Better yet, we’ll let you seamlessly integrate your application with existing App World payment services to make the purchasing process as easy and secure as possible for your customers.
  • Filtered Featured ItemsOnce you open this latest version of App World, you’ll notice that Featured Items are seemingly more relevant to you.  Well, we decided to change this functionality based on the feedback we received from you during the App World 2.0 Beta Program.  Featured Items are now filtered by carrier, country, device and OS to ensure that you are presented with the most relevant apps as soon as you open App World.
  • Extended BBID Login SessionWe heard what you had to say during the App World 2.0 Beta Program last summer and decided to make some changes to the BBID functionality in App World.  With this latest release, a single BBID login session lasts for 20 minutes, making it easier for you to download and install as many apps as you’d like in one go.  Please remember that during the 20 minute BBID login session,  you will not be prompted again for your BlackBerry ID to complete a purchase.  If your BlackBerry smartphone gets in the hands of someone else, they could make a purchase that you’re not aware of.

It sounds like App World 2.1 should be a nice upgrade. If you are in the supported regions and have a BlackBerry Beta Zone account, login and you should receive the same pop-up message like the one shown above.