During BlackBerry Jam Asia, RIM’s VP of Developer Relations Alec Saunders announced BlackBerry App World’s nomenclature will be changed at BlackBerry 10’s launch.

BlackBerry App World will include much more than apps. You’ll have the purchasing power for movies, music, games, and much more. Thus, RIM has decided to change the name to BlackBerry World.

The new name will make the download store a more universal purchasing experience. What do you think of BlackBerry App World now being called BlackBerry World?