There have been many BlackBerry doom and gloom articles within the last few years. While the new devices are essential to the future success of BlackBerry, they aren’t a “do or die” for the company.
“In the context of the financial viability of the company that is where I shake my head sometimes and wonder what everyone is talking about. The company has no debt, I will report pretty good cash position by the end of March in my earnings call, so I think we did a really diligent job in, not just keeping the company afloat, but also bringing it back to health,” said CEO Thorsten Heins in an interview with the Australian Financial Review.
The launch of the new BlackBerry 10 devices were important for the near-term. However, the company looks to position BlackBerry 10 as a broader mobile computing platform.
That expansion could lead to BlackBerry 10 being licensed to other manufacturers. This is something that BlackBerry is actively considering for strategic review, says Heins.Though, it is not of primary focus for the company.