BlackBerry and T-Mobile have been at odds for a little while now. Well yesterday, T-Mobile CEO John Legere spoke with CNET’s Roger Cheng about reconciling with BlackBerry. You can check out the video below as well as a timeline of what has transpired between Magenta and BlackBerry.
If you’re unfamiliar with what happened between the two, it was fairly simple:
- Back in February, T-Mobile targeted BlackBerry customers specifically with an email urging them to switch to iPhone as part of a benefit of being on Magenta’s network.
- As the news broke out of this idiotic marketing strategy, BlackBerry users lashed out at T-Mobile and at their CEO John Legere.
- Newly minted BlackBerry CEO John Chen didn’t take kindly to T-Mobile’s actions either and responded in a blog post a few days later. He stated they “[were] outraged” about what transpired because “T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion.”
- The very next day, on February 19th, T-Mobile offers BlackBerry customers $200 to trade-in their device for any new smartphone.
- At the beginning of March, T-Mobile’s CMO revealed they had seen 15 times the number of BlackBerry trade-ins they usually see with this $200 promotion.
- During this time, T-Mobile CEO John Legere was still getting heat from BlackBerry users, and proceeded to mock them, and CEO John Chen. He stated he’d talk to Chen if he was on Twitter, but since he wasn’t he’d “try MySpace.”
- That same week, some leaked T-Mobile documents showed 94% of the people who traded in their phone switched to a non-BlackBerry device.
- On April 1st, BlackBerry announced it would not be renewing its licensing agreement with T-Mobile US.