Chen’s Response to T-Mobile’s Anti-BlackBerry Campaign: “We Are Outraged”

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John Chen is not happy with T-Mobile at moment. Speaking about last week’s ridiculous email to BlackBerry customers urging them to switch to the iPhone, BlackBerry CEO John Chen has come out guns blazin’. He states in a blog post today that they “are outraged” about what transpired because “T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion.”

Chen goes on to thank everyone that tweeted, blogged, and commented about the ridiculous campaign, and assures BlackBerry customers our passion as users is what continues to drive the company forward. He later added, “And for our loyal customers on the T-Mobile network, know that we have an offer in the works designed especially for you.” That has definitely piqued our interest, so hopefully we get to see what that’s all about in the near future.

Check out the full email below:

“Late last week, T-Mobile emailed an offer targeting BlackBerry users on its network asking them to switch their BlackBerry devices to a competitor’s smartphone. As we were never told of their plans in advance, I can only guess that T-Mobile thought its “great offer for BlackBerry customers” would be well received. T-Mobile could not have been more wrong.

I want to thank our loyal customers for your commitment to BlackBerry. By expressing your outrage directly to T-Mobile ‎through tweets, calls and comments in the media and on blog posts, you sent a powerful message that T-Mobile could not ignore. Your partnership with our brand is appreciated by all of us at BlackBerry, and draws a sharp contrast with the behavior of our longtime business partner.

I can assure you that we are outraged too. What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion.

To the BlackBerry user community, I want to extend our deepest gratitude. Y‎our passion motivates us every day as we navigate our turnaround. And for our loyal customers on the T-Mobile network, know that we have an offer in the works designed especially for you. Watch this space for an update very soon.

Finally, to T-Mobile, I would like to remind you that our long-standing partnership was once productive and profitable for both BlackBerry and T-Mobile. I hope we can find a way forward that allows us to serve our shared customers once again. Notwithstanding the current challenge, we remain very excited about BlackBerry’s future.”




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