BlackBerry pushed a limited update to Beta Zone members, so as to test a new addition for BlackBerry Messenger. As we told you earlier, BBM will soon support big and bold stickers. Sticker packs will be downloadable from the new BBM Store and can be sent directly to BBM contacts. It’s a fun, youthful way of engaging with other users. These stickers are a collectible craze in many of BlackBerry’s largest demographics. Places where messaging incumbents Line and WeChat already offer Stickers.

In the current beta release of BBM for BlackBerry 10 version, three introductory packs are offered within the app. As stated in the original release, packs will be available for purchase, and each pack contains between 20-25 stickers. These packs relate to either a certain theme or character. BBM also teased that we’ll see some of our favorite characters from TV and movies as well… do I sense Minions?


Once installed, these stickers are directly accessible through BBM same way you’d access emoticons. There are now options to directly access the shop, the emoticons and your newly downloaded stickers. Tapping on a sticker will not embed the sticker into the text field or attach it like a photo, the sticker gets sent immediately, inline with the rest of the BBM conversation. This makes it feel like a much more streamlined and integral experience.

More exciting to me is the BBM Shop however, which now gives us a miniature storefront within BBM. While at present stickers are the only things within the store, BlackBerry can (and very likely will) incorporate new additions to allow users to build their own custom BBM experience.  Personally, I would love in-app purchases for BBM Channel managers to connect and integrate Channels and the Web, or even allow us to use some of these newly introduced stickers on our BBM Channels.

Keep it locked here for more on all the progressions, as we see BlackBerry maturing their BBM offering and extending the personality of the platform to directly cater to their end users. While stickers may not be for everyone, they are a welcomed step toward monetizing the messenger to keep steady innovations forthcoming on the roadmap.

How do you feel about this addition to BBM? Sound off in the comments.