Instagram is making lots of changes to it’s app lately, the latest being adding support for landscape and horizontal photos. Today, they have announced another update but this time in advertising.

We’ve known Instagram added video ads to the app a while back, but with a limit of 15 seconds. Ads are now available in more than 30 countries, and will be launching in markets around the world on September 30th. The ads can now be up 30 seconds long.


The update are rolling out for Android an iOS.

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