Interview with RIM CMO Frank Boulben in Forbes ‘Behind the Brand’ (Video)

Frank-Boulben-RIM

Watch this 15 minute interview and listen to Frank Boulben who has now been with RIM for about 6 months. Frank talks about why he took the Job at RIM and what he is doing to achieve the 2 objectives put out by Thorsten Heins. Those objectives include: creating a first class marketing organization and building the launch of BlackBerry 10.

Frank changed RIM’s Marketing organization because “you cannot achieve anything before you have the right people operating in the right construct.”

Frank Believes “First of all, it starts with the customer. We need to be absolutely clear about which customers we intend to serve, and why we are going to serve them better than the competition.”


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This interview makes be very happy to be a BlackBerry Person! and I look forward to more from Frank in the coming months!

What did you think about this interview? Any questions about the BlackBerry brand you want answered? Sound off below!







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