Mercedes and BlackBerry are teaming up. The first part of their content promotion includes the revealing of the new F1W04 Silver Arrow.
“Formula One is all about precision engineering, design and innovation – three values that mirror the approach that’s gone into creating BlackBerry 10. It is a natural fit for BlackBerry to partner with the MERCEDES AMG PETRONAS Formula One Team to deliver value through technical and marketing collaboration. We have built BlackBerry 10 to keep people moving, and we believe the essence of this will be delivered at many levels through our partnership,” said Frank Boulben, Chief Marketing Officer at BlackBerry.
BlackBerry and Mercedes will collaborate with the team on technical and marketing opportunities. The new BlackBerry 10 platform will deliver tools and services for MERCEDES AMG PETRONAS and fan engagement will be improved through the joint development of apps. BlackBerry 10 smartphones will also be used by the team so they can ‘keep moving’ throughout the Formula One season.
BlackBerry branding will be featured prominently on the chassis and headrest of the F1 W04 Silver Arrow, the racesuits of Lewis Hamilton and Nico Rosberg, and on the team’s racewear kit. As the Official Mobile Computing Partner, BlackBerry and MERCEDES AMG PETRONAS will be working closely together to develop the team’s use of the BlackBerry 10 platform at the team’s headquarters and at each Grand Prix.
Mercedes F1 driver Lewis Hamilton uses a BlackBerry Z10 to capture the new F1W04 Silver Arrow. See it in the video below: