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Nokia Looking to Release New QWERTY Device to Target BlackBerry’s Niche Market

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Nokia looks to be unveiling a new QWERTY device tomorrow. The company announced, “On Wednesday morning at 7am GMT (8am UK time) we will be announcing something new, followed by a Q&A session with Neil Broadley from our Mobile Phones team and a special guest.”

The company’s teaser has had many speculate whether or not the QWERTY device will be an evolution of the current Asha device. Or, a completely new QWERTY branch of the Lumia lineage.

Whichever it may be, it certainly is a clear sign Nokia intends to continue the QWERTY business. BlackBerry owns the QWERTY niche market in both emerging and current markets, respectively.

Nokia devices are still hugely popular in emerging markets. This new Nokia QWERTY will likely be targeting users who are looking to jump to BlackBerry 7 devices.

It will be interesting come Wednesday to see what exactly Nokia has up their sleeve. Think BlackBerry should be keeping an eye out on this device?

via USwitch







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