Multiplied Media, the creators of Poynt, have announced today their geo ad targeting service. The Poynt Offer Engine delivers “offers” to consumers when they search for local businesses. Poynt’s over four million users on BlackBerry, iPhone and Android make over 20 million search inquires a month. The Offer Engine enables merchants to reach out to Poynt users with special offers utilizing Multiplied Media’s patented geo fence technology. For press release after break.
MULTIPLIED MEDIA UNVEILS POYNT OFFER ENGINE AT DEMO FALL 2010
Offer Engine Brings Local Businesses the Best in Direct and Targeted Consumer Outreach
Calgary, Alberta and Santa Clara, California —September 14, 2010—Multiplied Media Corporation (TSX-V: MMC) (“Multiplied” or the “Company”), a leading provider of mobile local search services, today announced from DEMO Fall 2010 the introduction of the Poynt Offer Engine (“Offer Engine”).
The Offer Engine is an easy-to-use, location aware turnkey advertising service that merchants large and small can utilize to set up just-in-time offers, specials and coupons to attract local consumers via their mobile phone.
The Poynt Offer Engine addresses the needs of the local merchant, from small businesses to multi-location national brands. Each can now effectively present offers in a simple, relevant and local manner. The Offer Engine uses our patented geo-fencing technology to deliver offers within a pre-defined geographic area, as determined by the merchant. When a customer moves into the geo-fenced area, they trigger offers to be delivered where and when they are looking to make a purchase The consumer receives the ad when they are within the offer radius, but it is only once the consumer is in close proximity to the merchant’s business that the offer is activated and can be redeemed.
“Multiplied Media’s Offer Engine provides merchants with an easy-to-use service to help target nearby customers and ultimately bring in new business,” said Matt Marshall, executive producer of DEMO. “Through offering special discounts via direct message within a selected area, Poynt users receive relevant offers that enrich the overall local search experience.”
The Offer Engine includes an easy-to-navigate dashboard where merchants can set up new offers, view existing and past promotions, as well as see how many mobile users are in the area. Merchants can preview their offers and once they are satisfied with their ad, choose to have it go live immediately within the Poynt application. The dashboard also shows merchants when a customer has redeemed an offer, as well as who their competition in the area is and how many offers are live around a location.
“Our new Offer Engine is going to further expand on Poynt’s goal of taking users from inspiration to action within a single easy-to-use app,” said Andrew Osis, CEO of Multiplied Media. “Poynt users make tens of millions of search queries a month—we see the next step in local search as connecting local merchants directly to these users.”
Multiplied Media is unveiling the Poynt Offer Engine at DEMO Fall 2010. Multiplied Media will be located at station number 35 in the Demonstrator Pavilion.
About Multiplied Media Corporation
Multiplied Media (www.multiplied.com) develops and operates mobile applications that enhance the consumers’ ability to connect with the people and businesses most important to them. Their multi-award-winning application Poynt (www.poynt.com) is a mobile local search service available over BlackBerry smartphones, iPhone and iPod Touch as well as Android devices. Through agreements with directory and vertical content providers in Canada, the United States and Europe, Poynt simplifies finding and connecting with businesses, retailers and events wherever and whenever it is most convenient for the consumer. The MyInboxNow offering enables low-end feature phones to behave like smartphones for email access. MyInboxNow is available to mobile operators as a private label solution. Headquartered in Calgary, AB, Canada, Multiplied Media trades on the TSX Venture Exchange under the symbol MMC.
Produced by the IDG Enterprise events group, the worldwide DEMO conferences focus on emerging technologies and new products innovations, which are hand selected from across the spectrum of the technology marketplace. The DEMO conferences have earned their reputation for consistently identifying cutting-edge technologies and helping entrepreneurs secure venture funding and establish critical business For more information on the DEMO conferences, visit http://www.demo.com/.
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