Australia’s largest airline plans to remove all 1,300 BlackBerry devices from its employees and replace them with Apple iPhones. The company says dropping BlackBerry could save the airline millions of dollars a year.
“We haven’t started (the transition) yet but it’s not just the crew. We’re actually moving away from BlackBerry across the board,” Qantas chief information officer Paul Jones said. ”We haven’t started (the transition) yet but it’s not just the crew. We’re actually moving away from BlackBerry across the board.”
He cited the change based on many factors from employee feedback to management costs. ”There has been strong demand from Qantas employees for the iPhone, with a large majority of respondents to a recent survey indicating that this is their preferred smartphone option,” Mr Jones said. “The iPhone offers a user-friendly interface and simple access to emails, contacts and calendars, as well as meeting all Qantas’s security requirements. Transition from the Blackberry to the iPhone is part of Qantas’s broader mobility strategy and once complete will result in significant cost savings. We are also working towards being able to provide support for android devices on a ‘bring-your-own’ basis.”
Unfortunately, Qantas isn’t the only company in Australia to begin its move from BlackBerry. IBM Australia said they were dropping their 500 BlackBerry devices, which would result in an estimated $1.4 million in savings.
A RIM Australia spokeswoman said the firm remained committed to the local business market. “No one has a better track record of securely managing mobile devices in the workplace than RIM. Our infrastructure is trusted by some of the most security-conscious organisations in the world — including the Australian government.”
Perhaps RIM can negotiate the carrier fees and other expenses associated with using BlackBerry as to better thwart corporate accounts from ditching the brand. Do you think RIM can resuscitate itself?