She asked some very good question, but why doesn’t anyone stop to understand what the man is saying. Change has already been started his appointment is not to shake up a company that has already been shaken to its core with all of the down fall, major talent leaving, and rebuilding a brand new platform. Mr. Heins is is just the icing on the cake. He is their to do what really has been a few of the major faults for the company i.e. marketing (the right kind of marketing), product time table (release on time and with the consumer in mind first). There are three words that I feel will define RIM under Mr. Heins, Innovate, Create, and Deliver.

RIM is in denial. My opinion is, they are doomed to fail even if they get Android apps to be compatible to BB10

Don’t blame CEO, they want RIM win.

RIM has strange culture and self distruct political environment.

In RIM if a new hired person figure out major problem and introduce efficient approach, both manager and his buddy group member will proof their wrong approach works. just like someone point out driving a car is right way, pushing a car is wrong way, then both manager and his buddy group member will hate you, and proof that 3 person can also move the car by pushing it. cheating email will be sent to some vice president, saying like: see, the car moving, pushing a car is a natural part of the process, in order to deny new hired contribution of introducing skill of drive a car, they have to deny merit of driving a car.

It is very strange company culture and strange company political environment, it promote stealing and cheating skill. RIM’s management may be a typical instance in MBA course.

This culture deny or steal hardworking team members’ contribution/innovation, generate strange political environment, destroy RIM.

So don’t blame CEO, some of their VPs and VPs’ expert generate terrible culture and self destruct political environment.