If you’re a Rogers Wireless customer you might have seen theirs and BlackBerrys latest NFC-enabled ad. It was featured in the Rogers Connected magazine, which allowed users with an NFC capable device to instantly download a holiday gift offer, access free premium BlackBerry apps, get information on the new BB10 lineup, and download CIBC’s Suretap payments app.
“This is another great example of how NFC continues to deliver innovative and effective advertising solutions especially for the magazine and print industry,” says Ian Barkley, CTO of NFC marketing platform provider Crosscliq. “NFC offers advertisers, for the first time in history, the means to connect the offline print world with the online digital world. Crosscliq’s proprietary platform delivers results that are immediate, dynamic, at a low cost and deeply trackable and measured in real time.”
Check out the video of the first NFC-enabled magazine ad: