Social Showdown: QuickPost vs Polar Bear vs Buffer

social_showdown

In the age of the social network content is king, but I’ll be dammed if I’m going to make each and every tweet, post, article and link share unique. We all have a multitude of social networks we like to connect with, and BlackBerry World has a trove of great applications that make our social sharing as easy as ‘Post’.

We’re going to start in reverse chronological order. The top three contenders for this showdown are as follows and they each serve the same essential functions while offering some different methodologies to that sharing. Without further ado let’s dive in!

QUICKPOST | POLARBEAR | BUFFER -

QuickPost is the new kid on the block and boy is he hungry to take a bite out of your social sharing. I love this utility. It’s dead simple to operate and is deeply integrated into BlackBerry 10, it simply uses the Share Framework and Accounts within BB10 to allow you to share to BBM, Twitter, FaceBook, Linkedin and even BBM Channels. What I like most about this application is that it works more like a pistol than a shotgun. Instead of blasting out the very same message to all your social feeds it actually prompts you to share using the same interfaces you’re familiar with from inside BB Hub. This is simply brilliant. Why? Because it allows you add media and change your content to fit the feed you’re about to post to. This allows you as a content sharer to tailor your updates more efficiently. Keeping your hashtags off LinkedIn and even the ability to add different photos to each feed. Simply put, it allows you to write once, and post everywhere. The tagline is 100% true. And the app is 100% awesome. No needless frills it just works.

Polarbear has a long history in BlackBerry World but we’re not going to delve into that mini-mess. Instead we’re going to focus on the latest BETA of the application and the amazing refinements they’ve added in. You can make the UI big or small which is a nice touch, as well, the app uses a retro-wooden background to lighten up the mood. You have to manually add in each of your ‘Connected Accounts’ which to be frank is a pain, but you get a lot more options: Twitter, FaceBook, Google+, FaceBook Page, Linkedin, Blogger, Tumblr and App.net so if you’re on ALL these extra social networks this app may be right up your alley. In contrast to QuickPost it doesn’t allow you the fine tuning and acts more like a shotgun blasting your message across your feeds, and you can’t go through and add media which is disappointing at this late stage.

Buffer is one of my favorite social sharing utilities. Buffer actually goes a step further and ‘schedules’ your posts and posts them at the best times for maximum reach. This is nice you can fill your buffer up with different things and they’ll go out peicemeal; whenever the target channel/feed is most active (this helps with user engagement and visibility of your share. You can also opt out, and just ‘Share Now’ which is handy for your breaking news. And you can add media too! Woot! As an added plus Buffer gives you indepth analytics for your posts, tweets, mentions likes. Whatever. There is also a website for you aside the mobile app that let’s you manage all of this off the handset and even use the application from your browser. A feature QuickPost does not have, and (PolarBear actually does have a desktop companion but it’s a standalone program not a web app)

I would rate these applications and tell you which is ‘BEST” but we all have different needs. Each of these applications has it’s own distinct value. Depending on how socially connected you are these are some great applications to keep you moving and keep your following up to date. My favorite is QuickPost because it gives me a level of refinement the others don’t (and it’s only in BETA, there’s a lot coming down the pipe: think BlackBerry Social Feeds from OS6). And while I like Buffer, it’s an Android port, it works well. But still sometimes clunky, it has it’s place no doubt.




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