NBA

Alicia Keys Rocks White BlackBerry Z10 at NBA All-Star Game Weekend

Lucas Atkins February 18, 2013

Alicia Keys, BlackBerry’s newly appointed Global Creative Director, was spotted at the NBA All-Star Game dunk contest. This time she wasn’t seen with an iPhone. No, Alicia was rocking a white BlackBerry Z10, which she used to snap a few photos during the dunk contest. Let’s hope she continues to openly use the Z10 to make Americans excited for its debut. Thanks Cam! »

RIM Expanding BlackBerry Marketing to Christmas Day NBA Game

Lucas Atkins December 14, 2011

Research In Motion is an interesting company when it comes to marketing. The only consistent marketing they do for BlackBerry is host events, with most recently the ‘fan nights’. BlackBerry’s only other marketing have been a few TV commercials showing BBM and a few for the PlayBook. We’ve also seen a slew of online banner ad campaigns too. It appears RIM plans to have Black... »