BlackBerry dropped a solid $4 million to reach millions during the Super Bowl. Once the first ever BlackBerry Super Bowl 30 second ad was aired, it was met with positive and negative feedback. The commercial didn’t show a single capability of BlackBerry 10 or the Z10. Instead, they chose to show “what it can’t do”….
BlackBerry made its Super Bowl debut in New Orleans as part of the launch and global rollout of the BlackBerry Z10 and BlackBerry Q10 on the new BlackBerry 10 mobile computing platform. “In our debut appearance at the Super Bowl we knew that it wasn’t feasible to communicate the rich experience of BlackBerry 10. We…
BlackBerry will be featured in Super Bowl XLVII on Sunday for the first time ever. The Super Bowl commercial will be part of a broad marketing campaign about the totally re-designed, re-engineered and re-invented BlackBerry. As part of this activity, BlackBerry is sharing a still image of the Super Bowl commercial with their social channels…
SalesForce Marketing Cloud has ranked the top brands getting the most social media buzz for this year’s Super Bowl XLVII. The chart above shows which brands are getting the most mentions across social media in conjunction with Super Bowl conversations over the past seven days (January 22 – 28) across all social media platforms. Research In Motion has…
Research In Motion is projected to spend around $1 Billion in marketing for BlackBerry 10. Today Research In Motion has confirmed that BlackBerry 10 will be featured in a commercial during Super Bowl XLVII. This confirmation kicks-off a week of worldwide launch activity for RIM’s BlackBerry 10 platform, along with the first two devices to…
Lucas Atkins