Call it lack of marketing or unattractive price points; BlackBerry 10 is just not selling too well. The latest BlackBerry Q3 fiscal 2014 results have shown that BlackBerry 7 devices are still outselling BlackBerry 10 smartphones, and quite significantly.
“During the third quarter, the Company recognized hardware revenue on approximately 1.9 million BlackBerry smartphones compared to approximately 3.7 million BlackBerry smartphones in the previous quarter. Most of the units recognized were BlackBerry 7 devices. During the quarter, approximately 4.3 million BlackBerry smartphones were sold through to end customers, which included shipments made and recognized prior to the third quarter and which reduced the Company’s inventory in channel. Of the BlackBerry smartphones sold through to end customers in the third quarter, approximately 3.2 million were BlackBerry 7 devices.”
This is likely the reason BlackBerry has partnered with Foxconn to offer entry level smartphones in Indonesia and other markets. Could this signify that BlackBerry is moving further away from the high-end device portfolio?