John Sculley, former CEO of Apple, was recently interviewed by ZDNet on the matter of Tim Cook and what’s happening in the mobile sector.
Sculley was the Apple CEO from 1983 to 1993 after serving as chief executive at Pepsi. Steve Jobs has a famous line for hiring Sculley, “Do you want to sell sugared water for the rest of your life? Or do you want to come with me and change the world?”
When discussing BlackBerry, Sculley said he’s “absolutely convinced” that the company can survive. Additionally, he said:
“The challenge is you can’t sell a phone for $700 in most of the world, so there has to be some real rationalization on the device side of the business. If you can strategically separate the device side of the business, it can be under the same ownership, but operationally separate from the enterprise service business, there’s a terrific chance to turn BlackBerry around.”
As BlackBerry’s consumer-focus erodes, the enterprise segment is still going strong. BlackBerry’s NOC and patent portfolio is certainly the crutch to allow the company to rebuild its lost fortunes.
Nevertheless, it’s motivating to hear someone with such historical tech background give positive insight into the company. As Stephen Bates, head of BlackBerry’s enterprise business, said, “A lot of people trust the BlackBerry platform. I believe the future is bright and BlackBerry is here to stay.”