Action Starts Here campaign also just recently launched in the Philippines. RIM is introducing attractive prices on their BlackBerry 7 line-up to encourage Filipinos to be a part of the BlackBerry world. Action Starts Here campaign is supported by some of the brightest names in Philippine show business. Among these are Solenn Heussaff, Isabelle Daza, Liz Uy, Tim Yap, and Raymond Gutierrez.  Read press release below for full detail on the campaign, and check out the Action Starts Here Philippines ad below:

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Press Release

Manila, Philippines – Research In Motion (RIM) is rolling out the “Action Starts Here” campaign in the Philippines, inspiring Filipino consumers to take action and connect deeper with their loved ones using BlackBerry® smartphones, especially with the upcoming Christmas season.

“BlackBerry is for those who want more than just a smartphone.  It’s for people of action who value getting things done while being able to connect deeper with the people who matter most,” said Cameron Vernest, Director for the Philippines at RIM.  “This makes BlackBerry perfect for Filipinos, who are among the most hyper-connected people in the world.  It is the smartphone that strengthens their connections not just with their families, but just as importantly, with their barkadas.”

To encourage more Filipinos to take action, RIM is introducing even more attractive offers for its latest and most popular BlackBerry smartphones in the Philippines.

“Filipinos can enjoy up to 35% off on BlackBerry smartphones for themselves or their loved ones especially for the holiday season,” said Vernest.  “With these offers, we hope to enable Filipinos to experience the richness of BBM (BlackBerry Messenger)’s unlimited local and international messaging.   Instantly connect with your barkada, exchange memories in real time, and share memorable photos, videos, and voice notes, wherever your loved ones may be in the world.”




BlackBerry Curve 8520

Php 6,990

BlackBerry Curve 9220

Php 7,990

BlackBerry Curve 9320

Php 9,990

BlackBerry Curve 9360

Php 13,490

BlackBerry Curve 9380

Php 10,990

BlackBerry Torch 9810

Php 23,490

BlackBerry Torch 9860

Php 20,290

BlackBerry Bold 9790

Php 18,990

BlackBerry Bold 9900

Php 26,490


The “Action Starts Here” campaign is supported by some of the brightest names in Philippine show business including long time BlackBerry users Solenn Heussaff, Isabelle Daza, Liz Uy, Tim Yap, and Raymond Gutierrez who rely on BBM as a means for staying in touch with each other, in spite of their busy schedules and jet-setting lifestyles.


They will be sharing how BlackBerry and BBM inspire and enable them as people of action in various promotions leading up to Christmas.    Consumers can tune into or follow @BlackBerryPH to find out how they can be part of these exciting activities.

For those who can’t wait to take action, they can enjoy these great offers on BlackBerry smartphones from authorized retailers in the Philippines today.  For more information, please visit

The BlackBerry and RIM families of related marks, images and symbols are the exclusive properties and trademarks of Research In Motion Limited. RIM assumes no obligations or liability and makes no representation, warranty, endorsement or guarantee in relation to any aspect of any third party products or services.