During the General Session presentation of BlackBerry Jam Americas, RIM’s very own Alec Saunders has recording a cool new music video that lets developers know just how much RIM cares about them.

Check it out below!

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The video exemplifies the love that RIM is showing towards their developers. RIM needs developers to provide apps to its brand new platform, as is catering to devs in every way they can. Let’s hope that when BlackBerry 10 arrives, the apps are there to make it a success!