A recent poll by research firm MKM Partners has allegedly found that Americans are totally oblivious that BlackBerry 10 has released. In BlackBerry’s defense, the survey only polled 1,500 Americans.
MKM Partners asked “Are you aware that BlackBerry 10 was launched in Canada and Europe in late January 2013?”, with about 83% of the respondents answering “no”.
The poll also found when the respondents were asked “Are you interested in, or at all curious about” BlackBerry, about 68% answered “no”.
MKM Partners’ Michael Genovese describes the poll further:
“We were surprised that only 13% expect the BB10 to be available in the U.S. immediately or within the next 30 days. In fact the survey was administered between March 7th and April 2nd, 2013, which bracketed AT&T’s (March 22nd), T-Mobile’s (March 26th) and Verizon’s (March 28th) Z10 U.S. launches by about two weeks. The ineffectiveness of BlackBerry’s marketing plan is highlighted by the 63% of respondents who were completely unsure as to when the BB10 would be released in the U.S. […] While the WP8 OS is gaining in popularity, a disturbing number of respondents (50%) who were aware that WP8 handsets were available for purchase couldn’t associate a handset brand to the OS. In particular Nokia is lost in the shuffle, despite its early standing as a Microsoft partner. Only 19% of respondents are aware that Nokia has a Windows 8 phone, trailing Samsung at 26% and HTC at 21%.”
BlackBerry has been pushing out many “Keep Moving” campaigns with Alicia Keys and Robert Rodriguez. We’ve also seen Verizon Wireless begin to market the BlackBerry Z10 and BlackBerry 10 features.
Do you think BlackBerry 10’s marketing has been negligible within the US? What more would you like to see BlackBerry do to market BB10?