Starting this month, RIM will be introducing a new feature called Improved Relevance Marketing Meta-Data, where you can provide platform-specific meta-data all under the same product via the BlackBerry App World Vendor Portal. You’ll know be able to do the following under a single product SKU:
- A product description specific to each platform and in multiple languages
- Screenshots specific to each platform
And as of January 3, all product ratings and reviews will be filtered by platform so a BB7 user will only see ratings from other BB7 users. These are some more of the new improvements:
- Keywords will be specific to each platform and can be detailed in multiple languages
- The feature image will be specific to each platform
You can read more about this on this blog.