Apple has announced their “iOS in a car” initiative dubbed CarPlay. Apple said today that Ferrari, Mercedes-Benz, and Volvo will unveil vehicles with the CarPlay infotainment system this week at the Geneva Auto Show.

Other auto manufacturers are lining up to include Apple CarPlay in future vehicles. Some of these auto manufacturers include BMW, Ford, General Motors, Honda, Hyundai, Jaguar, Kia, Mitsubishi, Nissan, Peugeot Citroën, Subaru, Suzuki and Toyota.

Apple’s CarPlay will require an iPhone for usage. The CarPlay system is primarily accessed by use of Siri, which will give you access to notifications and voice command-driven calls and messaging, as well as iTunes, podcasts, third-party streaming services and so on.

“CarPlay has been designed from the ground up to provide drivers with an incredible experience using their iPhone in the car,” said Greg Joswiak, Apple’s vice president of iPhone and iOS Product Marketing. “iPhone users always want their content at their fingertips and CarPlay lets drivers use their iPhone in the car with minimized distraction. We have an amazing lineup of auto partners rolling out CarPlay, and we’re thrilled it will make its debut this week in Geneva.”

The CarPlay system would seem to be QNX CAR 2’s soon-to-be biggest rival in the infotainment system industry. Interestingly, the CarPlay system may actually run on top of QNX. You might have been aware that the QNX website lists Apple as a QNX strategic partner in automotive.

Yes, you read that correctly. Apple is a strategic partner for QNX in automotive. Could Apple be utilizing the power of QNX to operate the CarPlay infotainment system? We’ve reached out to BlackBerry and QNX to determine if CarPlay is using QNX and will update this post accordingly.

What implications do you think Apple’s CarPlay could have on the continued success of the QNX CAR 2 infotainment with auto manufacturers?

*UPDATE* – We reached out to Paul Leroux at QNX and he has confirmed our presumption:

“Connectivity to smartphones and other mobile devices is a key strength of QNX Software Systems’ platform for car infotainment systems, and many automakers and tier one automotive suppliers use our platform to implement smartphone/head-unit integration in their vehicles. We have a long-standing partnership with Apple to ensure high-quality connectivity with their devices, and this partnership extends to support for Apple CarPlay.”