IBM and Apple announced today a comprehensive enterprise mobility partnership, where Apple and IBM plan to develop 100+ “industry-specific enterprise solutions,” including new iPhone and iPad apps.
The apps will begin to arrive this fall, and IBM will resell iPhones and iPads containing the new apps to clients worldwide.
The two companies also plan to develop IBM cloud services optimized for iOS. Targeted markets include security, mobile device management (MDM), and big data/analytics. New enterprise-focused AppleCare services will be offered, as will “new packaged offerings from IBM for device activation, supply and management.”
Apple, which maintains an outsized share of enterprise mobile hardware activations, has tried hard to grow its business footprint during the Tim Cook era. Aside from any value provided by the new apps/services, IBM’s credibility and relationships with Global 2000 firms should provide a considerable boost for Apple’s efforts.
As for IBM, the deal adds to a mobile software/services push that has already resulted in a string of acquisitions and product launches.
Could this mean bad news for BlackBerry? Currently, BlackBerry is down in After Hours market, as investors worry about the MDM portion of the Apple/IBM partnership.
Long-term effects might become bad for the MDM industry as a whole. Small players won’t be able to innovate and penetrate with Apple/IBM at the helm. What do you think will be the outcome?
BBRY down over 4% as of this writing.