AT&T is fighting back T-Mobile’s aggressiveness in the mobile industry with their own attack plan, lowering prices for family data plans. Starting tomorrow, February 2nd, AT&T will be offering pools of 10GB buckets ($100) and up, with unlimited texting, and calling for family plans with each line costing an additional $15. The data plans don’t actually change in value, but the price per line has been significantly reduced. A family of four, for example, would be tabbed $160 (before taxes) on this plan, as opposed to the over $200 they would be require to pay now under current Mobile Share data plans.

What’s the catch you say? Well, there isn’t one really, but AT&T is steering new lines towards their Next upgrade plans in order to take advantage of these discounts. If a new line is added, but signs a two-year deal instead of going on AT&T’s Next plan, the customer will still be required to pay $40/month for it, instead of this new plan’s $15/month. The move in pricing is the first real discount by AT&T for customers that are using an off-contract device that required no subsidy.

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The surprising part of this announcement is that existing customers that are locked under contract can still switch to this to new Mobile Share Value plan. That’s a huge plus, and definitely helps garner some brownie points for those that aren’t new to Ma Bell, but have been with the company for a while.

AT&T’s Mobile Share Value plan will be available starting tomorrow morning nationwide.