Customers residing in the UAE received a nice little BlackBerry presentation recently. At the Gitex event in Dubai, where you can get crazy cheap deals on electronics, BlackBerry was demoing the new Passport.

BlackBerry had a Formula One race car completely skinned to advertise the BlackBerry Passport. Interested people were able to sit in the Formula One car and play a racing game. Though, we’re not sure which one.

ADVERTISEMENT

Additionally, it wasn’t clear whether or not this BlackBerry Passport branded Formula One car promotion was in conjunction with BlackBerry’s deal with Mercedes AMG Petronas team. Nonetheless, it sure is a pretty sight.