Earlier this week, BlackBerry’s president for global enterprise solutions, John Sims, confirmed the rumors of BBM Meetings. Users within groups will be able to conference call each other, pitting BBM against soon-to-be rivals like WebEx and GoToMeeting.

Sims said the BBM Meetings service will be “a service that allows voice and video conferences for groups of about 25 people.” BBM Meetings will “be launched as an enterprise service this year and we will also expand it to the consumer market sometime next year,” he said.

Customers can look forward to using BBM Meetings on BlackBerry 10, iOS, Android, and desktop computers and tablets. Maybe we will see BBM Meetings accessible and viewable through the recently launched BlackBerry Blend.

Nevertheless, BlackBerry looks to have sought a partner in the support of BBM Meetings. A recently leaked version of a BBM beta has revealed the groundwork of the BBM Meetings service. As shown in the image above, there’s a new option when in a group that is currently labeled as “start zoom meeting.”

The button links to http://bbm.zoom.us, but at this time renders a 404 error. Doing some digging, Zoom is a cross-platform cloud video conferencing service with features like screen sharing/recording and more. The company offers an API partner plan, which can allow a meeting of up to 100 participants joining from desktop, tablet, mobile devices and room systems.

The signs are certainly pointing towards BBM Meetings being powered by Zoom. If so, it will be interesting to see how BlackBerry unloads the expense onto its customers. Perhaps, BBM Meetings will be bundled into the other premium services like Timed Messages/Photos and Message Retraction.

Thanks Cam!