The multi-platform launch of BlackBerry Messenger originally hit a few snags, but came back with a bang. After just one week, the messaging app had already been download over 20 million times on Android and iOS. Now new reports are showing that not only is the app being downloaded at record breaking numbers, but it’s already surpassing the usage of some of its biggest competition.
BGR reported exclusively this Friday afternoon that BBM is averaging about 40 minutes of engagement in the US and 59 minutes in Europe and Asia. This is compared to Tango’s 24 and Viber’s 44, and Kik’s 106 minutes of engagement in the US, and the 38 and 160 minutes of LINE and WhatsApp in Asia in Europe, double respectively.
What this means is that BBM users are spending a lot of time on the app and communicating with each other. I’ve heard a few naysayers respond to the initial download success of the app by saying the real test would be if they would continue to use it. Considering that it’s been available for somewhere around a month and it’s already outperforming several competitors, I’d say it’s safe to say BBM is pretty successful so far.