PT Telekomunikasi Indonesia (Telkom) recently released their Q3 earnings, which revealed profit increase due to internet and data services.
Internet and IT services accounted for 15.4 percent growth to Rp 26.9 trillion, with voice over internet protocol (VoIP) growing 44 times to Rp 3.7 trillion from only Rp 84 million y-o-y.
Such VoIP services included the use of BBM, which evidently is the most used messaging client in Indonesia. 79 percent of Indonesian smartphone users use BBM for about 23 minutes a day, found a recent Nielsen study.
Whereas, only 57 and 30 percent of Indonesian smartphone users use WhatsApp and LINE for only six and five minutes a day, respectively.
“I think we can clearly see that many people are now communicating via BBM [and other messenger platforms]. They can also use media share,” said Reza Priyambada, the head of research at Woori Korindo Securities Indonesia when discussing why most people had shifted to utilize data and Internet services instead of using voice and SMS services to connect.
It’s interesting to see how the popularity of BBM and other messaging clients can financially benefit telecom companies such as Telkom in Indonesia. Nonetheless, it’s great seeing BBM still conquering marketshare in what has been dubbed the “BlackBerry Nation.”