Cleveland Research estimates that BlackBerry will soon cut build targets for the two currently available BlackBerry 10 devices, Z10 and Q10.
Analysts for the company claim “early feedback on Q10 sales in Canada and the UK suggest volume below expectations, and sell-through on Z10s was probably half the run-rate seen at introduction.”
Build targets of 6 to 8 million may be a result, which is lower than the previous estimated 10 to 12 million over the next couple of quarters.
Pacific Crest chimed in claiming production levels at 1.5 to 2 million per month were above sell-through levels. Therefore, saying cuts would need to be made. The firm also noted the Q10’s launch in Canada and the UK was a “mess” and Z10 sell-through is slowing.