The floodgates have opened in regards of BlackBerry’s upcoming A10 (aka Aristo) “flagship” device.  A slide surfaced today that shows the upcoming device specifications and to say its a let down for me  is an understatement. Check below for more details

  • Processor: Dual Core 1.7GHz Qualcomm MSM8960 Pro, Quad Core GPU
  • Radio: LTE/CDMA/HSPA+, LTE/HSPA+
  • Display: 5″ OLED, HD/WXGA, 1280×720, 24-bit color, S-Stripe Pixel Arrangement, 295ppi
  • Dimensions: 140.7 x 72 x 9.4mm (9.7 Verizon)
  • OS: BlackBerry OS 10.2
  • Camera: 8.0MP Rear Camera with flash, IS 5X / 2.0MP Front Camera IS 5X
  • Memory: 16GB + 2GB(RAM) + 64GB uSB (hot-swap)
  • Connectors: Micro USB, Micro HDMI out
  • Sensors: Ambient Light, Proximity, Accelerometer, Gyroscope, Magnetometer, Altimeter
  • WiFi: 802.11 a/b/g/n (4G Mobile Hotspot)
  • Battery: 2800 mAh Integrated
  • Other: NFC, DLNA, Micro SIM

Since the release of BlackBerry 10 I ‘ve been under the impression that the company had finally turned the corner. I believe that a BlackBerry device running a dual core processor could provide all the processing power we need today. Unfortunately I am on the minority in this. Customers who walk into an AT&T or T-Mobile or a Verizon or Sprint store care about spec’s. The BlackBerry A10 will be positioned as a “FLAGSHIP” device with lesser specs than LAST years top devices, oh and the device hasn’t released yet.

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The 720p resolution is OK at but how do you justify having a lesser resolution than the already poor received Z10?   HTC, Samsung, LG and other OEM’s are offering their large screen devices with a minimum 1080p screen resolution and quad core processors.  How do you differentiate  the A10 with lower spec’s to say a galaxy note 2 or teh upcoming note 3 or HTC’s upcoming  phablet, which by the way will have BBM. BlackBerry needs to realize that firing executives wont bring in more sales but good devices will.

But what about the Apple debate? The Cupertino company  has positioned the iPhone as THE device to own with over 1 million applications available for its customers. They do not need to enter the specifications race. Their marketing is phenomenal and they have a history of success. BlackBerry in the other hand has a big brand name issue and a bad reputation in the smartphone market. I believe the company has a done a fantastic job with the BB10 app catalog but that alone won’t get more customers to buy their phones especially when you missing apps like instagram , vine, netflix, etc.

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When Mike Lazaridis spoke of QNX, he was eager to tell us how easy it is for the software to run on multiple cores. Now we are hearing that BlackBerry hasn’t been able to optimize the BlackBerry 10 OS for  quad core processors which are becoming the standard now. Different rumors say that the company wants to keep costs down for more profitability. Either way its not a good situation for the company.

I hope the rumors are wrong and BlackBerry does surprise us with an improved device, if not this will be a big mistake for a company that can’t afford one.

 via CB Forums