Blackberry recently launched their tiered alliance program to build communication between RIM and businesses. The new program assists businesses, who sell Blackberry’s, with marketing materials, sales benefits, tech support and more.
There are four account types:
• Registered Tier: Open to the public community to offer and share BlackBerry information and facilitate networking
• BlackBerry Alliance Associate Tier: Outreach program designed to accelerate development and increase member mindshare of the BlackBerry platform
• BlackBerry Alliance Select Tier: For members with sustainable revenue through various channels
• BlackBerry Alliance Elite Tier: For technology and brand leaders that ensure BlackBerry adoption and foster innovation and channel opportunities

Checkout the program eligibility requirements here