Porsche Design announced today the new Porsche Design P’9983 Graphite smartphone from BlackBerry. This new member to the P’9983 family will provide exclusive graphite-metallic colored elements and the finest, hand-wrapped leather on the back door cover. This new Porsche Design P’9983 Graphite smartphone from BlackBerry will combine a unique stylish design from an iconic, timeless brand with the fluid and effortless productivity experience of BlackBerry 10 technology.

The P’9983 Graphite smartphone from BlackBerry is exclusively designed by Porsche Design and engineered using the highest quality materials. Porsche Design has collaborated with BlackBerry to design a keyboard with an exclusive keypad with specially crafted glass-like keys with the durability of rigid synthetic material, plus blackened glass and a graphite stainless steel color frame. Finally, an exclusive Porsche Design PIN ID group – 2AAXXXXX, sets you apart and makes you instantly recognized among other Porsche Design users.

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“The iconic styling of the new P’9983 Graphite from BlackBerry is technically inspired with longevity, integrity, and individuality at its core,” says Roland Heiler, Chief Design Officer of the Porsche Design Group. “And it will offer a new way to express individual style with the luxury of being one step ahead.”

“The P’9983 Graphite from BlackBerry was built especially for those who strive for success every day. This professional tool will deliver superior productivity, ultimate security and privacy as well as effective communication and collaboration,” said Ron Louks, President, Devices and Emerging Solutions at BlackBerry.

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Bringing together timeless aesthetics with best-in-class security, the new Porsche Design P’9983 smartphone will offer the full benefits of the BlackBerry 10 platform, with key features such as:

— A revolution of the classic BlackBerry® QWERTY Keyboard – The unique,
elegantly-designed BlackBerry QWERTY keyboard continues to provide the
very best typing experience. The additional personalized auto-correction
and next word suggestion help to type faster, more accurately and with
less effort. This superior keyboard also has an exclusive keypad with
specially crafted glass-like keys with the durability of rigid synthetic
material.

— Secure communication and collaboration – BlackBerry brings world class
security through BBM™ instant messaging for your business and
personal needs, so you can feel safe in the knowledge all your
communications are safe and secure.

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— Unique PIN – The Porsche Design P’9983 Graphite smartphone from
BlackBerry provides an exclusive Porsche Design PIN ID group – 2AAXXXXX
that sets you apart and makes you instantly recognizable among other
Porsche Design users.

— BlackBerry® Blend – BlackBerry Blend brings messaging and content
that’s on your BlackBerry smartphone to your computer and tablet. Get
instant notifications, read and respond to your work and personal
messages, and access your documents, calendar, contacts and media in
real time on whatever device you are on, powered by your BlackBerry.

— A Personal Assistant In The Palm Of Your Hand – BlackBerry® Assistant
allows you to manage your work and personal email, contacts, calendar
and other BlackBerry 10 features through both voice and text commands.

— BlackBerry® Hub – BlackBerry Hub is the one place to manage all your
conversations and notifications. The BlackBerry Priority Hub
intelligently filters messages to give you instant access to the
conversations and content most essential to you, helping you stay
organized and focused on the most important tasks. And with Instant
Actions in the Hub you can quickly delete or file multiple messages.

— Exceptional battery performance – Battery power designed to keep up with
you. BlackBerry is well known for amazing battery life. With an
impressive 2100 mAh battery and optimization of power consumption in
BlackBerry 10, the P’9983 Graphite delivers exceptional battery
performance. Have peace of mind knowing you can be productive and in
touch with people that matter when it matters.

— More ways to access apps – On BlackBerry 10, now you can discover and
download both Android and BlackBerry apps. Access essential business and
productivity apps through BlackBerry® World™ and your favorite
Android apps and games with the Amazon Appstore.(i) Whether it’s for
work, or play, we’ve got the apps for you.

Exclusive Accessories
Find your individual look with exclusive Porsche Design accessories that have been specially selected to perfectly complement your new P’9983 Graphite smartphone from BlackBerry. In the box, you will find everything you need including a premium stereo headset, an international charging kit, a polishing cloth and a USB cable for high-speed data transfer. You will be able to personalize your device with an exclusively hand-crafted back door, made from fine Italian leather. Choose from eight exquisite colors for a look that best suits you. Or protect your smartphone with an exclusive, custom-designed leather pocket. This case includes intuitive technology that helps preserve battery power, and an exclusive LED jewel message indicator.

The Porsche Design P’9983 Graphite smartphone from BlackBerry will be available from Porsche Design stores, select carriers and retailers around the world in the coming weeks. For more information about the new P’9983 Graphite from BlackBerry please visit www.blackberry.com/p9983.