During the Q3 2012 fiscal earnings call, RIM announced they would be doing a $100 million advertising campaign. RIM did not divulge to what extent their marketing would reach. Nevertheless, RIM has pushed out a new TV commercial titled ‘Be Bold Night Bikes’, which looks to advertise the Bold 9900, 9930. The commercial shows BBM and the social side of BlackBerry, a similar marketing plug we’ve seen before. Check out the video below and let us know what you think.