Yesterday, it was announced that IBM and Apple will form a comprehensive enterprise mobility partnership, where Apple and IBM plan to develop 100+ “industry-specific enterprise solutions,” including new iPhone and iPad apps.
One of the targeted markets include mobile device management (MDM), which is BlackBerry’s bread and butter. We speculated whether or not this would cause any harm to BlackBerry’s business.
Investors seem to be worried how BlackBerry will react, which has caused its stock to drop nearly 10 percent. Financial Post reached out to BlackBerry, who said the Apple and IBM partnership “only underscores the ongoing need for secure end-to-end enterprise mobility solutions like those BlackBerry has delivered for years.”
BlackBerry added that it is the “clear leader” in this market and “enterprises should think twice about relying on any solution built on the foundation of a consumer technology that lacks the proven security benefits that BlackBerry has always delivered,” the statement read.
This isn’t the first time BlackBerry has criticized consumer grade technology for business use. Just recently BlackBerry called the new Blackphone “Consumer-Grade Privacy That’s Inadequate for Businesses.”
It will be interesting to see how the market continues to react to the IBM and Apple news. Perhaps it is time for BlackBerry to consider partnering with the likes of SAP or Microsoft?