BlackBerry is Gaining Back Ad Awareness

BlackBerry is Gaining Back Ad Awareness

BlackBerry hasn’t been known for their excellent marketing. Their new CMO, Frank Boulben, has sought to make that change. One effort was a company first by launching a $4 million ad during the Super Bowl.

It looks to be paying off. According to recent data, BlackBerry’s ad awareness is gaining on Apple. BlackBerry rose from a low of 6% in mid-January to 21% by the end of February.

Apple on the other hand is seeing a decrease. Their ad awareness dropped from 44% on January 15 to 38% on March 4, while their purchase intent also decreased from 14% to 7%.

via Forbes

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