BlackBerry has announced that they are launching a month-long warranty education campaign in Nigeria. The campaing started on June 21st and will run until July 21. The objetive is to give customers knowledge about the warranty process and the benefits of buying BlackBerry smartphones from authorized sellers.
Bridget Chukwumah, Head of Retail for West Africa, also announced the campaign will have giveaways of accessories for BlackBerry 10 and BlackBerry 7.1 smartphones, as well as demonstrations of BlackBerry 10 and 7.1 OS features and apps. It’s a good move on BlackBerry’s part to make sure customers know the benefits of upgrading to a new BB10 smartphone and how warranty works.