The BlackBerry Leap is a low to mid-tier device that the company will release in the next couple of months. It’s a follow up device to the BlackBerry Z3, and it would sell like hotcakes on a carrier like MetroPCS in the US.
There are a couple reasons I’m certain this phone would find success on MetroPCS, Cricket, or Boost Mobile. First and foremost, the device is more on the lower end of the price spectrum, and prepaid mobile customers love that.
I have the pleasure of working at a high school, and a majority of the students in this school have MetroPCS. Sometimes throughout the day, I have to confiscate a particular student’s phone because they’d rather play on that then do their school assignments. I know. I’ve become that guy who takes up phones.
When I snag the phone, I always take a quick glance at it before putting it in my desk drawer. 9 times out of 10, it’s a MetroPCS phone that’s running Android, and every one of those looks like piece of plastic that the kid purchased for a few weeks’ worth of allowance.
Now imagine if that cheap piece of junk were a BlackBerry Leap.
Wait, let me correct that.
Imagine if that cheap piece of junk was instead a device built by award-winning designers. That’s the BlackBerry Leap, but still with an attractive pice point.
The BlackBerry Leap will have a price tag of $275. If Metro jumped on that, there’s a big chance the phone would find a lot of success. Prepaid customers would walk in the store, see a BlackBerry device, and after a typical response that we’ve all heard before (“Oh I didn’t know BlackBerry still made phones!”), they would (hopefully) receive some good education on the product from the sales associate and walk out of the store with a mobile experience they’ve never had before.
There’s another reason MetroPCS selling the BlackBerry Leap is a great idea, and that’s T-Mobile.
The magenta carrier purchased Metro not too long ago, around the same time their drama with BlackBerry was unfolding. What better way to take a dip into a new and revitalized relationship than to experiment with a phone that is all but guaranteed to sell by the caseload on their new acquisition?
We mentioned a few weeks ago that BlackBerry and T-Mobile are considering rekindling their former flame, you know, the one that died down because BlackBerry phones simply weren’t selling on T-Mobile, and Metro selling the Leap would be the best first step for the two companies to take.
In a perfect world, Metro would start selling the Leap, it would be extremely successful, and T-Mobile would see that success as a change of tide for the Canadian company and take a stab at selling other BlackBerry 10 devices.
What are you thoughts? Do you think MetroPCS should sell the BlackBerry Leap? Sound off in the comments below, and let’s get this topic trending with #LeapOntoMetroPCS.