A recent study done in five African countries has shown that BlackBerry usage is on the rise and will continue to rise. Commentators even proclaim the smartphone is still seen as a status symbol in Africa.
CNBC Africa published the report, which shows that BlackBerry has a current market share of 6%, and is expected to grow to 16% within the next year.
The study found a lot of interesting data concerning smartphone usage in Kenya, South Africa, Uganda, Nigeria, and Ghana. While BlackBerry will still see stiff competition from the likes of Nokia, Apple, Huawei, Sony and LG, the results showed that an rather surprising number of people questioned would choose a BlackBerry as their next device.
This is mainly attributed to devices finding themselves in the hands of customers who received hand-me-down devices when the many corporations who adopted them decided to upgrade to newer models.
What shouldn’t come as a surprise is how much these users fell in love with the entire BlackBerry 10 ecosystem and that they’re choosing to stick with the brand. Apparently they’ve even done a pretty good job of convincing others to grab a Classic or Passport, both devices that are currently available in many African countries.