Research firm IDC has issued a new forecast on BlackBerry and its future. BlackBerry’s global shipments are projected to fall almost 50 percent this year to about 9.7 million smartphones, claims the IDC report.
Furthermore, IDC claims BlackBerry’s worldwide market share will slide to 0.8 percent in 2014 and may slip to 0.3 percent by 2018.
“The question of whether BlackBerry can survive continues to surface,” IDC said in the forecast. “And with expectations that share will fall below 1 percent in 2014, the only way the company will be viable is likely through a niche approach based on its security assets.”
BlackBerry’s new CEO, John Chen, is focusing on going to the company’s roots with a greater emphasis on enterprise and QNX software. Chen expects to bring BlackBerry back to profitability by fiscal year 2016.