BlackBerry fans in the Middle East can celebrate as the first BlackBerry Retail Concept Store in the Middle East will be unveiled for customers on Thursday, June 20th 2013 at 5 PM. Located on level two of the Dubai Mall, conveniently close to the Dubai Metro Link, the BlackBerry store will provide UAE residents and visitors a chance to experience the latest models through live demo’s, as well as to pre-register for upcoming smartphones.

For the first time in the Middle East, UAE-based users and Dubai Mall visitors will experience a personalised BlackBerry-branded service that will reflect the priority and importance given to the region by the global smartphone brand.

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The new store will also ensure local users are taking full advantage of their devices thanks to the in-store maintenance and repair service hub offering free software upgrades, data back-up and transfer solutions, product set-up, service collection and warranty verification, as well as the first one-hour repair or replace service in the Middle East.