In line with the growing popularity and success of the BlackBerry brand in Thailand and to further develop its business in the country, Research In Motion (RIM) today announced it has opened a local office. The local office, which is located at Park Ventures Ecoplex, Patumwan, will provide carrier and distributor partners throughout Thailand with sales and marketing support.

The local team will be led by Benoit Nalin, Country Director for Thailand. As the Country Director, Benoit will be leading the team to support carrier and distribution partners and will continue building the local team to support the growing brand presence in Thailand.

“Opening an office in Thailand is a milestone for us and our way of demonstrating the long-term commitment we have for the country. We are excited to be growing our team locally and to continue the momentum behind the growth of the BlackBerry brand here,” said Benoit, “It is our aim to continue increasing the accessibility of the BlackBerry brand for customers across Thailand.”

About BlackBerry in Thailand:

o     RIM works with the leading mobile carriers in Thailand, including AIS, Dtac, Truemove and I-Mobile

o     The first BlackBerry® Lifestyle Store opened in September 2011 at Siam Paragon to provide opportunities for customers to get their hands on the latest BlackBerry smartphones and accessories.

  • RIM has launched the latest range of BlackBerry smartphones and the BlackBerry® PlayBook™ tablet in Thailand
  • Thai customers get peace-of-mind when buying a BlackBerry product from an authorised retailer thanks to a 24 month warranty

o     RIM recently held the successful BlackBerry Jam Asia developer conference in Bangkok attracting over 1,200 attendees.

o     Customers are able to connect with the brand directly through the BlackBerry Thailand Facebook page and also through the recently launched a local twitter handle @BlackBerryTH

  • Locally driven activities are also arranged to ensure that customers are able to connect with the brand on a personal level. This includes activities such as the Action Starts Here campaign.