BlackBerry users in Vietnam were greeted with a new BlackBerry Lifestyle store and the P’9981. Needless to say it sounded like the launch event went well.

It was said customers started to queue as early as 9pm on December 11th. By the time RIM opened the store, there were a few hundreds of customers gathered outside. Check out the press release below regarding the event.

Press Release

Stuttgart/Ho Chi Minh City. Porsche Design and Research In Motion (NASDAQ: RIMM; TSX: RIM) today launched the elite new Porsche Design P’9981 smartphone from BlackBerry® in Vietnam.

Instantly identifiable as a Porsche Design product, the exclusive material choices for this unique smartphone include a forged stainless steel frame, hand-wrapped leather back cover, sculpted QWERTY keyboard, and crystal clear touch display. The customized Porsche Design P’9981 comes with an exclusive Porsche Design UI. It also includes a premium, exclusive PIN that easily identifies the customer as the owner of a Porsche Design P’9981 smartphone from BlackBerry.

Adapted for Vietnamese customers, the new Porsche Design P’9981 comes with support for Vietnamese UI and input methods. Local after-sales service will also be offered to customers who purchase the smartphone through authorized retailers in Vietnam.

“Porsche Design has been a symbol for Iconic Style since 1972. And the brand new P’9981 smartphone is a milestone product for Porsche Design,” said Dr. Juergen Gessler, CEO of the Porsche Design Group. “It is a representation of the iconic Porsche Design styling philosophy and RIM’s technology-driven focus, which combine to deliver engineered luxury and powered performance in a smartphone for the discerning consumer.”

“We are committed to bringing our finest smartphone products to Vietnam,” said Benoit Nalin, Country Director of Vietnam at Research In Motion. “The Porsche Design P’9981 from BlackBerry offers the timeless style of Porsche Design and the unmatched mobile experience provided by BlackBerry. The exceptional look and feel of this modern smartphone inspires and we are pleased to be launching the P’9981 in Vietnam.”

Powerful hardware and software

The Porsche Design P’9981 is built on a performance driven platform that features a 1.2 GHz processor, HD video recording, 24-bit high resolution graphics, and advanced sensors enabling new augmented reality applications. It comes with 8GB of on-board memory, expandable up to 40GB with a micro SD card.

The new Porsche Design P’9981 is preloaded with the latest BlackBerry® 7.1 OS, delivering best-in-class voice, email, messaging and social functionalities. It includes a next generation BlackBerry® browser with a fast, fluid web browsing experience that is among the best in the industry. With built-in support for NFC (Near Field Communications), the Porsche Design P’9981 enables many new and exciting capabilities. It also features Liquid Graphics™ technology, which delivers a highly responsive touch experience with incredibly fast and smooth graphics.


The Porsche Design P’9981 smartphone from BlackBerry will be available at the newly launched BlackBerry by Smartcom Lifestyle Store and select authorized retailers.

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About Porsche Design

Porsche Design is a luxury brand with a special focus on products that are technically inspired. The brand Porsche Design was founded in 1972 by Professor Ferdinand Alexander Porsche. The products are the embodiment of functionality, timelessness and purist design. They impress by the technical innovations they incorporate. The product portfolio includes watches, sunglasses, luggage, electronic products, a line of fragrances for men as well as a sport and fashion collection. All products of the brand are designed at the Porsche Design Studio in Zell am See, Austria, and are sold worldwide in the brand’s own stores, in franchise stores, shop-in-shops, quality department stores and exclusive retailers.

About Research In Motion
Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. Today, BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day. Founded in 1984 and based in Waterloo, Ontario, RIM operates offices in North America, Europe, Asia Pacific and Latin America. RIM is listed on the NASDAQ Stock Market (NASDAQ: RIMM) and the Toronto Stock Exchange (TSX: RIM). For more information, visit or