BlackBerry Passport is bringing a differentiated design. It’s the right balance. A large screen for consumption and a physical keyboard with touch-enabled innovation for rapid, precise communications.

BlackBerry has claimed, “Academic research has shown that the optimal number of characters on a line in a book is 66 characters (most current rectangular smartphones show approx. 40 characters; the BlackBerry Passport will show 60 characters). The BlackBerry Passport offers its size and aspect ratio to accommodate these characters, making it the ideal device for reading e-books, viewing documents and browsing the web. No more worrying about portrait or landscape modes, and no; you aren’t missing anything.”

Here’s what that looks like against an iPhone and Samsung Galaxy S5: