South African carrier Cell has produced an ad featuring the new BlackBerry Passport as part of their “Believe and Make it #EPIC” marketing campaign.  The commercial starts off with one of the South African rugby players using the Passport while teaching children how to play the sport, and then leaving it behind by mistake.  When one boy finds the Passport and decides to return it to the player, he’s taken on an awesome adventure thanks to the Passport.

It’s really a clever piece of marketing by Cell C, a carrier that has continued to support BlackBerry in South Africa as demand has remained strong.

The south African carrier is promoting the phone as part of a contest where contestants have a chance to WIN one of over 7700 prizes worth an R5 million.  The contest goes from the 1st November 2014 until the end of January 2015.  Check out the contest here if you’re eligible.

Source: Cell C Youtube Channel