What’s a brazen way to open your new phone? Do it in a competitors store. That’s what one fan did in Amsterdam.

Self-proclaimed BlackBerry Ambassador, H4zN, has unboxed his BlackBerry Passport in an Apple Store. Luckily, for H4zN, there weren’t any blue shirts around to kick him out.

Nevertheless, catch another Passport unboxing video above, but this time in a hilarious location. P.S. mild language warning.