What’s a brazen way to open your new phone? Do it in a competitors store. That’s what one fan did in Amsterdam.

Self-proclaimed BlackBerry Ambassador, H4zN, has unboxed his BlackBerry Passport in an Apple Store. Luckily, for H4zN, there weren’t any blue shirts around to kick him out.

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Nevertheless, catch another Passport unboxing video above, but this time in a hilarious location. P.S. mild language warning.