BlackBerry was a sponsor at this year’s Toronto International Film Festival (as we talked about last week), and they unveiled the winners of this year’s People Choice Awards this Monday. The victorious three movies in three categories are as follows.

12 Years A Slave – The story of a free black man sold into slavery was directed by Steve McQueen (Shame), and received the BlackBerry People’s Choice Award.

The Square – Jehane Noujaim directed this documentary concerning the  activism and unrest in Cairo’s Tahrir Square and took home the prize for BlackBerry People’s Choice Documentary.

Why Don’t You Play in Hell? – A chilling story about a renegade film crew that gets mixed up in a yakuza clan feud won the BlackBerry People’s Choice Midnight Madness Award.

The awards were created by the BlackBerry design team, who won a Silver IDEA award from the Industrial Designers Society of America (IDSA) for the design of the 2012 BlackBerry People’s Choice Awards. BlackBerry also won honourable mentions from the IDSA for the designs of the BlackBerry® Q10 and BlackBerry Z10 smartphones.

“The BlackBerry People’s Choice Awards recognize the ambition, creativity and hard work that made these films popular favourites with TIFF Festival audiences,” said Andrew MacLeod, Managing Director Canada at BlackBerry. “Our products and services help people succeed, and our sponsorship of the BlackBerry People’s Choice Awards reflects that. These awards tend to predict future success for winning films, and stand as beacons for ambition and aspiration.”

TIFF Festival moviegoers voted in one of two ways: in person at the movie theatre by submitting the ballot end of their ticket into an official BlackBerry People’s Choice Award voting box, or by visiting the and using the tracking number on their ticket stub to vote.